The Relation between Positive Brand Emotions and Recall

Positive Emotions Enhance Recall of Peripheral Details.

Emotional arousal and negative affect enhance recall of central aspects of an event. However, the role of discrete emotions in selective memory processing is understudied. Undergraduates were asked to recall and rate autobiographical memories of eight emotional events. Details of each memory were rated as central or peripheral to the event. Significance of the event, vividness, reliving and oth...

the relation between bilingualism and translation: a case study of turkish bilingual and persian monolingual translation students

translation studies have become an accepted academic subject and books, journals and doctoral dissertations appear faster than one can read them all (bassnet and lefevere, 1990). but this field also brought with itself so many other issues which needed to be investigated more, in the heart of which, issues like ideology, ethics, culture, bilingualism and multilingualism. it is reported that ove...

The relationship between alexithymia, irrational beliefs, positive and negative emotions with mental disorders

Introduction: University students, as the future manpower resources, are of high importance for communities. One of the aspects to focus on is their mental health. The present study was conducted to determine the relationship between alexithymia, irrational beliefs, positive and negative emotions with mental disorders in students. Methods: There were 400 students, selected randomly through stra...

The Inhibiting Effect of Brand Salience on Brand Name Recall

This paper reports on a replication of Alba and Chattopadhyay’s (1986) study of the effects of substantially heightened brand salience upon the recall of competing brand names. Heightened salience was consistently shown to have an inhibiting effect on recall across a variety of experimental conditions. However, in the replication study this salience effect was not observed. Instead a trend in t...

A Cross-Cultural Study about Positive and Negative Emotions and Its Relation to Health and Well-being