The Referential Function Used in L’oreal Paris Advertisements

نویسندگان

چکیده

This study focused on analyzing language function, especially referential function. function used in many kinds of communication, including daily communication. Therefore, this aimed to analyze the as well its elements L’Oreal Paris advertisements. In regards aims study, two theories were applied. The theory proposed by Jakobson (1980: 82) was analyzed transcripts 19 advertisements videos Paris. addition, Quirk and Greenbaum (1973: 12) sentence that found videos. Observation method with watching note taking technique applied collecting data. Descriptive qualitative data presented formal informal methods. There 42 functions Those various sentence. However, some non-sentences.

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ژورنال

عنوان ژورنال: Sang pencerah

سال: 2022

ISSN: ['2460-5697', '2655-2906']

DOI: https://doi.org/10.35326/pencerah.v8i4.2519