The Purchase Intention and Brand Equity in Co-Branding Indomie Rasa Chitato Sapi Panggang
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
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ژورنال
عنوان ژورنال: Jurnal Manajemen Strategi dan Aplikasi Bisnis
سال: 2020
ISSN: 2655-237X
DOI: 10.36407/jmsab.v3i2.182