The Patient as a Partner in Prescribing: Direct-to-Consumer Advertising
نویسندگان
چکیده
منابع مشابه
Patient autonomy and the regulation of direct-to-consumer advertising.
BACKGROUND The current direction of the US Food and Drug Administration (FDA) policy on direct-to-consumer advertising (DTCA) of pharmaceuticals is a subject of debate. The literature addresses the benefits and drawbacks of DTCA, but the foundations for such policies have not been investigated in detail. OBJECTIVE This paper explores the most recent FDA guidance on broadcast DTCA based on a c...
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There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
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Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...
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Because of arms length relationship with patients, pharmaceutical manufacturers have paid much attention to DTC’s ability to impact compliance. Contrary to many industry surveys, this paper finds that the impact of compliance is small in economic terms, it spills over to other brands and, in certain instances, it may decrease average compliance rates. ∗This paper appeared as part of my Spring 2...
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ژورنال
عنوان ژورنال: Journal of Managed Care Pharmacy
سال: 1998
ISSN: 1083-4087,1944-706X
DOI: 10.18553/jmcp.1998.4.1.15