The ‘net zero’ carbon needs ‘billions of zeros’ capital. But what about cheaper solutions?

• Soft measures can contribute to achieving net zero carbon. Cutting down on household consumption and careful shopping avoid food other waste reduce carbon emissions. Effective route work planning strategies shorten travel distances encourage use of public transport must be promoted. Farms become more locally accessible urban areas transport, product spoilage, energy personnel costs. Time flies, as CO 2 global temperatures continue rise rapidly. We no longer rely expensive unachievable or long-delayed new technologies, requiring investment development emissions in future decades. Current geopolitical uncertainties are looming while climate change insecurity increasing, the world's economy is struggling following two most recent major crises COVID war Europe. Here, emphasis placed demand-side role populations influence Focusing key emitters – agricultural sectors, contributing a third greenhouse gas combined few existing well-established practical ‘soft’ suggested, addition emission reductions. These implemented effectively at little extra cost, digital technologies managing our daily