The motivational power of mobile gamified exercise apps

This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit were analysed using structural equation modelling. The findings showed that feelings competence autonomy arise when include achievement progression-oriented affordances, relatedness with social, immersion affordances. They also revealed should satisfy the needs for to develop individuals’ intrinsic motivation, which in turn leads greater physical, mental social health. These offer insights managers this industry.