The Influence of Service Quality, Competence, Innovation and Competitive Advantage on Marketing Performance
نویسندگان
چکیده
This study aims to analyze the effect of service quality, competence, innovation and competitive advantage on marketing performance. The research population is management Course Training Institute (LKP) in Semarang Regency, while sample using purposive sampling method taken with criteria that it has been established for 3 years, accreditation still valid, organizational structure complete building self-owned obtained as many 150 LKP respondents. analysis technique uses regression analysis. results show variables have an performance, competence variable no
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ژورنال
عنوان ژورنال: International journal of advances in scientific research and engineering
سال: 2022
ISSN: ['2454-8006']
DOI: https://doi.org/10.31695/ijasre.2022.8.8.2