The influence of outbound logistics on utility

Outbound logistics is one of the prime business functions that are pillars in customer value delivery. In this study investigation sought to determine influence outbound on economic utility: form utility, place time and possession utility. A Sample 300 respondents was surveyed from residents Bindura urban area using convenience sampling method. ANOVA Tukey’s HSD post hoc multiple comparisons tests were used for hypotheses testing. The revealed bread has a significant effect all forms utility save It therefore recommended bakeries must deliver their through use tuck-shops, stores supermarkets with order importance enhance perceived accrues customers who buy bread.