The improvement of response modeling: combining rule-induction and case-based reasoning
نویسندگان
چکیده
منابع مشابه
The Improvement of Response Modeling: Combining Rule-Induction and Case-Based Reasoning
Direct mail is a typical example for response modeling to be used. In order to decide which people will receive the mailing, the potential customers are divided into two groups or classes (buyers and non-buyers) and a response model is created. Since the improvement of response modeling is the purpose of this paper, we suggest a combined approach of rule-induction and case-based reasoning. The ...
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ژورنال
عنوان ژورنال: Expert Systems with Applications
سال: 2000
ISSN: 0957-4174
DOI: 10.1016/s0957-4174(00)00012-9