The implications on willingness to pay of respondents ignoring specific attributes

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In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...

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Water consumption and disposal are often taken for granted as essential services with required levels of service quality, yet little is known about how much consumers are willing to pay for specific service levels. As customers in many countries face changing levels of water availability (especially shortages linked possibly to climate change and limited catchment capacity), the need to assess ...

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The Effects of Individual Environmental Concerns on Willingness to Pay for Sustainable Plant Attributes

This study adds to the consumer choice literature by linking consumers’ environmental concern (EC) orientations (egoistic, altruistic and biospheric) to willingness to pay (WTP) premiums for proenvironmental attributes. Results from a mixed-ordered probit model showed that individuals were willing to pay a premium for energy-saving production practices ($0.131), non-plastic containers such as c...

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Effects of Additional Quality Attributes on Consumer Willingness-to-pay for Food Labels

Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food labels). One concern about using these approaches is that quality attributes of food provided to respondents are assumed independent of other attributes which are not provided to res...

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ژورنال

عنوان ژورنال: Transportation

سال: 2005

ISSN: 0049-4488,1572-9435

DOI: 10.1007/s11116-004-7613-8