The impact of new product introduction on supply chain ability to match supply and demand
نویسندگان
چکیده
منابع مشابه
The impact of new product introduction on supply chain ability to match supply and demand
Supply chain managers should redesign their supply chains in response to the introduction of a new product. In particular, to reach performance targets, they should align the supply chain to the new product features. The objective of this paper is to highlight the negative effects of mis-alignment between product features and supply chains and to propose a set of misalignment indicators, along ...
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ژورنال
عنوان ژورنال: International Journal of Engineering, Science and Technology
سال: 2011
ISSN: 2141-2839,2141-2820
DOI: 10.4314/ijest.v2i9.63861