The impact of hard discounter presence on store satisfaction and store loyalty

Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that presence of a hard discounter (HD) decreases customers’ share wallet. In this study, we aim to understand why occurs, by considering how HD affects store attributes satisfaction. particular, investigate whether satisfaction formation well effect on We analyze Dutch data attribute evaluations, Our results show convenience evaluations store, Moreover, relationship between becomes when is present, while then also find stronger positive Simulations based our model estimations especially price-oriented retailers should fear wallet present.