The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientation and organizational performance
نویسندگان
چکیده
منابع مشابه
Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2014
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2014.970217