The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI
نویسندگان
چکیده
منابع مشابه
Contribution of Brand Awareness and Brand Characteristics towards Customer Loyalty
Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...
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ژورنال
عنوان ژورنال: MATEC Web of Conferences
سال: 2017
ISSN: 2261-236X
DOI: 10.1051/matecconf/201710005025