The Impact of Advertising Length Caps on TV: Evidence from the French Broadcast TV Industry
نویسندگان
چکیده
منابع مشابه
Regulating Advertising Time: Evidence from French TV
This paper aims at understanding the welfare implications of the widespread regulation on TV advertising time. To my knowledge, this is the first paper which investigates this issue using structural econometric models in a two-sided market framework. The paper exploits a novel dataset of per hour data on 12 broadcast TV channels in France during one year (2014). I first estimate the demand of T...
متن کاملThe TV Industry: Advertising and Programming
The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number o...
متن کاملReliability based budgeting with the case study of TV broadcast
Planning budget will help to identify wasteful expenditures, adapt financial situation changes quickly, and achieve financial goals. The reliability based budgeting has a great importance for broadcasting industry. In this study, several kinds of failure modes in TV broadcasting system have been det...
متن کاملthe impact of morphological awareness on the vocabulary development of the iranian efl students
this study investigated the impact of explicit instruction of morphemic analysis and synthesis on the vocabulary development of the students. the participants were 90 junior high school students divided into two experimental groups and one control group. morphological awareness techniques (analysis/synthesis) and conventional techniques were used to teach vocabulary in the experimental groups a...
15 صفحه اولthe effect of traffic density on the accident externality from driving the case study of tehran
در این پژوهش به بررسی اثر افزایش ترافیک بر روی تعداد تصادفات پرداخته شده است. به این منظور 30 تقاطع در شهر تهران بطور تصادفی انتخاب گردید و تعداد تصادفات ماهیانه در این تقاطعات در طول سالهای 89-90 از سازمان کنترل ترافیک شهر تهران استخراج گردید و با استفاده از مدل داده های تابلویی و نرم افزار eviews مدل خطی و درجه دوم تخمین زده شد و در نهایت این نتیجه حاصل شد که تقاطعات پر ترافیک تر تعداد تصادفا...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2016
ISSN: 1556-5068
DOI: 10.2139/ssrn.2847856