THE FEMALE CONSUMER, WHO SHE IS, WHO SHE WANTS TO BE AND WHO SHE CANNOT BE AS A CONSUMER

Who is she? Changes in the person context affect categorization

Changes between the learning and testing contexts affect learning, memory, and generalization. We examined whether a change (between learning and testing) in the person children were interacting with affects generalization. Three-, four-, and five-year-old children were trained on eight novel noun categories by one experimenter. Children were tested for their ability to generalize the label to ...

Who wants to be normal?

Is the average elderly Norwegian at high risk of cardiovascular disease after 60 years of age? Will most of these men and women need health care or even drug treatment in order to lower serum lipids and/or blood pressure? Well, according to the present guidelines of the European Heart Association, this actually seems to be the case. Hartz et al. show that in Tromsø, Norway, the vast majority of...

Who wants to be healthy?

Games and simulalions can play an integral part of health education by creating a productive and enjoy­ able learning environment. Television and board games requiring various degrees of knowledge and skill can be adapted to present key health concepts, I to allow students to interact with and personalize health information, and to assess personal risk. 2 Within a game format, strategies includ...

She Who Laughs Loudest: A Meditation on Zen Humor

Who Wants to Be a Discipline?

In October of 1976, the newly-organized Semiotic Society of America convened its first conference. The attendees – literature professors, anthropologists, popular culture specialists, French teachers, art historians, linguists, philosophers – each seemed to have a personal reason for coming. Some were fans of Charles Sanders Peirce (an early figure in American semiotics) or Umberto Eco (at the ...