The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera

Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs West Sumatra. The population taken this are sampling method used is non-probability side by using purposive technique. number of samples was 165. Testing hypothesis analysis with two tailed. data technique SEM (Structural Equation Model) SmartPLS 4 professional application program. results that entrepreneurial orientation has a positive effect on advantage culinary market towards mediates effects