The effect of employee value proposition on normative commitment

Organisations continuously seek opportunities to be more productive through the human capital they employ. A firm offering of employee value proposition (EVP) and understanding commitment could enable organisations have committed employees that enjoy their work are oriented towards a growth trajectory. This study sought examine effect EVP on normative in parastatal organisation. quantitative research approach was selected explore objectives. The instruments comprised attributes scale scale. population sample consisted (N=251). Convenience sampling used within context study. Descriptive statistics, Factory analysis, Pearson correlation Regression analysis were employed interpret data collected address positive relationship between variables established. three factors (work, rewards, opportunity) positively correlate with commitment. Recommendations made managers HR Practitioners regarding employees, which potential when implemented. provided insights factors, affecting also showed variables, enabling management, practitioners implement strategic interventions influence employees' experience.