The effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit Da Nang City

Da Nang city is considered a worth living and visiting for the past few years, however, not all domestic tourists have ever visited Nang. The purpose of this study was to analyze: effect electronic word mouth, destination social responsibility, image, trust on intention visit city, by interviewing 280 in HoChiMinh who had never city. This uses Structural Equation Model (SEM) analysis as data tool with SmartPLS 3.0. results showed that: (1) Electronic Word Mouth significant Destination Image, (2) Trust, (3) Social Responsibility (4) (5) Image has (6) Intention Visit, (7) Trust Visit. Hence, author raised some suggestions tourism bereaus consider order solicit more citizens from Ho Chi Minh