The “Double-Edged Sword” Effect of Personal Relationships between Boundary Personnel on Enterprise Opportunistic Behavior in Cooperative Innovation

In collaborative innovation, personal relationships between boundary personnel of knowledge-intensive business service (KIBS) enterprises and organizational customers have a “double-edged sword” effect on inter-organizational relations. This study adopts the empirical research method based KIBS enterprises’ cooperative innovation projects with in China. Based theory relationship, this explores influence employees at customers’ opportunistic behavior. It analyzes mediating relationship governance contract governance. The results show that will improve probability corporate customer opportunism. for can effectively restrain behavior customers. Further, enhance norms inhibit customers, plays partial intermediary role this. an enterprise’s relax contract’s supervision encourage Contract