The determinants of purchasing private label products

Nutritional supplement products: does the label information influence purchasing decisions for the physically active?

BACKGROUND The increase in sales of nutritional supplement globally can be attributed, in part, to aggressive marketing by manufacturers, rather than because the nutritional supplements have become more effective. Furthermore, the accuracy of the labelling often goes unchallenged. Therefore, any effects of the supplement, may be due to contaminants or adulterants in these products not reflected...

Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones

A growth of the market share of private label brands has been observed in developed countries. This growth was initially confirmed for food and drugstore categories, but it quickly expanded to new product categories, particularly technology products. This study focus on a specific technology segment the private label brands in smartphones, due to the growth observed in its demand, in recent yea...

Private Label Positioning:

Among major benefits private labels bring to the retailer, we focus on the retailer’s ability to coordinate the prices of both the national brand and its store brand counterpart. By using product-line pricing, the retailer can exploit the differentiated nature of the two brands. This paper investigates the retailer’s problem of positioning her private label and the subsequent pricing issues. Wh...

What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, feature...