The Determinants of Passengers’ Consumption Motivation at High-Speed Rail Stations

Exploring passengers’ consumption motivation can provide the basis for arranging commercial activities in high-speed rail (HSR) stations to generate more revenue operations. This study uses a mixed multiple-attribute decision-making model exploring at HSR and complex influential relationships from perspective. The passenger traffic five major Taiwan were evaluated. Based on results of trial evaluation laboratory (DEMATEL) DEMATEL-based analytical network process methods, it is shown that station attributes environment are key factors impact product attributes. Moreover, store location, offered, diversity, time pressure, service convenience have “cause” characteristic and, therefore, should be focused when deploying services stations. findings modified VlseKriterjumska Optimizacija I Kom-promisno Resenje method reveal pressure has largest gap aspiration level almost all Finally, corresponding management implications proposed.