The Design and Introduction of Product Lines When Consumer Valuations are Uncertain
نویسندگان
چکیده
منابع مشابه
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Online marketplaces allow consumers to leave reviews about the products they purchase, which are visible to potential customers and competitors. While the impact of reviews on valuations of worth and purchasing decisions has been intensively studied, little is known about how the reviews themselves are attended to, and the relation between attention and valuations. In three studies we use eye-t...
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ژورنال
عنوان ژورنال: Production and Operations Management
سال: 2013
ISSN: 1059-1478
DOI: 10.1111/poms.12167