The creation process of environmentally sustainable enterprises

Objective: To analyze phases that involve the process of creating environmentally sustainable enterprises. Method: Qualitative approach with an exploratory and descriptive purpose. A multi-case study strategy was employed, carried out five micro-enterprises located in state Paraná. Data were collected through semi-structured interviews observed under documental analysis. Originality/Relevance: Evidenced by scarcity studies investigating how environmental entrepreneurial occurs, present can be seen as initial effort to help fill this gap. Results: The evidence demonstrated a multifaceted phenomenon, admitting different configurations depending on profile individual who undertakes venture, motivations for business creation, central proposal created enterprise development context. Theoretical/methodological contributions: Proposition specific structure field entrepreneurship which allows recursion between / or non-coverage any them creation nature. Social proposed model guide new entrepreneurs enterprise.