The Construction of Smart Tourism City and Digital Marketing of Cultural Tourism Industry under Network Propaganda Strategy

With the emergence of new tourism trends such as popularized and individualized tourism, traditional development model can no longer meet requirements era. Therefore, construction informatization is imperative. This work aims to enhance promotion resources in Zhejiang Province explore effective forms strategies network media. The smart city (STC) taken research object. First, evaluation index system level STC are constructed. Besides, an empirical conducted with pilot project determined by National Tourism Administration a case. Then, concept strength, weakness, opportunity, threat (SWOT) used analyze advantages, disadvantages, opportunities, threats Zhoushan Town’s development. Finally, proposed here tested. results show that comprehensive 18 cities quite different. current average China 0.2791. Except for support environment lower than Suzhou, rest levels Beijing first place, place. Suzhou ranks second, 0.1521. Nevertheless, there big gap between Beijing. overall satisfaction moderate state. analysis SWOT intelligent demonstrate Town should choose growth marketing strategy. reported provides particular reference realizing seamless connection cultural industry consumers.