THE CHALLENGES IN IDENTIFICATION OF ARTISTS-MANAGERS: CONSEQUENCES FOR CREATIVITY

Research on identity, its tensions and paradoxes have extensive literature a large number of scientists exploring the subject. Our own experiences in fields art management were main arguments for introduce concept “artists-managers” to undertake research area artists-managers’ identity find conclusions creativity. This article aims describe challenges identification artists-managers, who can be crucial understanding creativity factor. To reach our goal, we run empirical qualitative based in-depth interviews with key-informants from Europe, Africa North America as well auto-analysis an artist-manager identity. We answer question “Who is artist-manager?”. present “creativity development model” base characteristics what kind should considered artists-managers. These may used guidelines artists-managers: those discover their personality, defined artists-managers help better understand features, followers more sensitive leaders’ characteristics. model develop society.