THE ANTHROPOMORPHIC-BASED CHARACTER IN THE ANIMATION FILM “AYO MAKAN SAYUR DAN BUAH”

Children have less motivation to eat vegetables. In other condition, animated films as learning media are considered effective in creating emotion and influencing the audience. This inspires Ministry of Health Republic Indonesia make film “Ayo Makan Sayur dan Buah” a campaign encourage children The purpose this study was determine visuals vegetable characters used invite consume qualitative research Case Study method with reference Manga Matrix theory Anthropomorphic approach design review data analysis technique. finding indicates that through an anthropomorphic has not been fully optimized arouse children's emotions because it is still influenced by verbal messages film.