Text creolization as manipulative strategy tactics

The Strategy and Tactics of Information Warfare

Over the last decade, information technology has been championed by policymakers, activists, international bureaucrats, business leaders and intellectuals as a catalyst for social transformation-generating economic growth and development, peace and global cosmopolitanism, personal freedom and individual empowerment. Like the industrial revolution before it, the information technology revolution...

L2 Learners’ Lexical Inferencing: Perceptual Learning Style Preferences, Strategy Use, Density of Text, and Parts of Speech as Possible Predictors

This study was intended first to categorize the L2 learners in terms of their learning style preferences and second to investigate if their learning preferences are related to lexical inferencing. Moreover, strategies used for lexical inferencing and text related issues of text density and parts of speech were studied to determine their moderating effects and the best predictors of lexical infe...

Health protection in the next millennium: from tactics to strategy?

From Strategy to Business Models and onto Tactics

Strategy scholars have used the notion of the Business Model to refer to the ‘logic of the firm’ e how it operates and creates value for its stakeholders. On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate the concepts of strategy and business model: a business model, we argue, is a reflection of the firm’s realized st...

The strategy and tactics of cases in marketing education

To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and academy is required if the method is to be used more effectively. It contains suggestions and criteria by which such planning and decision making could be carried out, before re...