“Text-as-Means” versus “Text-as-End-in-Itself”
نویسندگان
چکیده
منابع مشابه
Choice as an end Versus a Means
Vol. XLVIII (June 2011), 544 –554 *Jinhee Choi is Assistant Professor of Marketing, Korea University Business School (e-mail: [email protected]). Ayelet Fishbach is Professor of Behavioral Science and Marketing, Booth School of Business, University of Chicago (e-mail: [email protected]). Correspondence regarding this article may be addressed to Jinhee Choi or Ayelet Fishbach...
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ژورنال
عنوان ژورنال: Transfers
سال: 2020
ISSN: 2045-4813,2045-4821
DOI: 10.3167/trans.2020.100109