Testing ERE Cycle in Teaching Business Communication Courses: Experiential Learning Strategies

Designing Experiential Learning Projects for Teaching Marketing Courses

Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course...

Experiential learning as a method to enhance experiential teaching

The Effect of Teaching Communication Strategies on Iranian EFL Learners’ Speaking Self- efficacy in Content-based Courses

The purpose of this study was to investigate the effect of teaching communication strategies on students’ self-efficacy in speaking in content-based courses in Iranian EFL context. To this end, 30 students in two content-based classes, one as the experimental group and another as the control group, in SAMA private junior high school school in Tabriz, participated in this study. Communication st...

Outcome-Driven Experiential Learning MIS Courses in Web 2.0 Environment

Experiential learning, an effective method in business and MIS courses, has been limited by instructional formats and teaching resources. But with the advent of Web 2.0 and its rich set of social networking and mass authoring tools, a shift in learning from delivery to experience is forming. In this paper, we propose an experience-based, outcome-driven pedagogical model that is particularly sui...

Design Experiential Learning Activities for MIS Introductory Courses

Experiential learning activities (ELAs) that are industry-partnered and real-world problem-based can provide undergraduate students with concrete experiences of using information technologies in the field. Flow theory provides a theoretical basis to guide the design of ELAs, ensuring that the goals are clear, feedback is explicit, and the challenges and skills are balanced. Based on this theory...