Television: Masters of Sex

Watching sex on television predicts adolescent initiation of sexual behavior.

BACKGROUND Early sexual initiation is an important social and health issue. A recent survey suggested that most sexually experienced teens wish they had waited longer to have intercourse; other data indicate that unplanned pregnancies and sexually transmitted diseases are more common among those who begin sexual activity earlier. The American Academy of Pediatrics has suggested that portrayals ...

Violence and sex impair memory for television ads.

Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads. Participants recalled the advertised brands. They also identified the advertised brands from slides of supermarket shelves. The next day, participants were telephoned and asked to recall again the advertised brands. Results showed better memory for people who saw the ads during a neutral program than ...

Industry Television Ratings for Violence, Sex, and Substance Use.

OBJECTIVE To examine whether the industry-run television (TV) Parental Guidelines discriminate on violence, sexual behavior, alcohol use, and smoking in TV shows, to assess their usefulness for parents. METHODS Seventeen TV shows (323 episodes and 9214 episode minutes) across several TV show rating categories (TVY7, TVPG, TV14, and TVMA) were evaluated. We content-coded the episodes, recordin...

Women on Television: Fairness and the "Fair Sex"

Television Programs and Development of Moral Values

In this study, the relationship between the viewing of television programs (programs toward God, the lessons of the Quran, the Fath) in the fields of Tehran citizens to moral values (Faith, virtue, purification and self-purification, prayer, reading culture, integrity, justice-oriented, good relations with others) have been investigated. The statistical population of this research over 15 years...