Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy

The local potential of the cultural heritage must be able to improve village economy and welfare micro business craftsmen. Tedung is one medium Hinduism ceremony. There quite a tight competition in marketing. Marketing difficult because people don't buy every day. types handicraft products produced by craftsmen Mengwi are still limited with several designs, even though according their needs functions. Strategic planning for development made so that operations can run effectively efficiently. This study aims formulate strategy make Tedung, as an economic booster community. uses descriptive qualitative research methods SWOT analysis. method analyze strengths, weaknesses, opportunities threats. data were obtained from interviews owners consumers. stages consisted literature studies, field problem formulation, conducting analysis using SWOT, formulating marketing strategies target output have knowledge develop increasing efficiency, productivity, scale production competitiveness get better welfare.