Technology Connectivity and Coffee Enthusiasts

The objective of this research is to explore the opinion coffee enthusiasts towards providers in market. As such, link between brand image and customer delight has been referred to. Customer important needs be focus as buying patterns change when new brands come into An assessment interrelationships variables was conducted by using a mixed method research. purposive face sampling technique used with 300 respondents ages twenty forty were interviewed within Klang Valley. data analysed thematic content analysis simple coefficient analysis. results evidenced connection delight. This indicated only technology factor which Wi-Fi facilities main predictors finding concerned shops – their interiors ambiance, taste high-quality ingredients, properly managed facilities, staff attitude & services, active engagement social media influencers. Last but not least, order generalize study, future needed.