Systematic Literature Review on Competitive Strategies in Apparel Industries

Firm competitive strategies are the more important concept that firms should concern about precisely. This study aims to analyze different types of firm apparel industry follows enhance organizations’ profit and survive within global market by fulfilling compliance requirements international forces. However, this does not focus on reviewing human resource management strategies, which is opposite strategy strategy. One hundred fifty-two previous research articles were analyzed published since 1990s. The researcher has identified most analysis Porter’s three generic for discussing both in a supportive arguable way, while other typologies paid less attention. some undertake these attention also. Therefore, present gap re-reviewed all sources identify diverse range scholars described follow. questioned or criticized later focus. review was done through citation classify them systematic order. Also, thematic followed express characteristics strategies. exposed four mainly covering factors literature review, namely, forces, stuck middle strategy, hybrid ocean As adopt multi-type together, depend especially buyers, must future survival.