Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising
نویسندگان
چکیده
منابع مشابه
Passive or Active: Understanding Consumers' Behavioral Responses to Online Advertising
Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The inclusion of the active-passive behaviors dimension enriches the understanding of consumers’ coping strate...
متن کاملInternet Advertising: An Assessment of Consumer Attitudes to Advertising On the Internet
To date, limited empirical research has been undertaken to explore Internet consumers’ attitudes to the rise of commercialisation and specifically, the increase in advertising on the Internet. This paper investigates consumer attitudes to commercialisation of the Internet, and specifically focuses on Internet users’ belief and attitudes about Internet advertising. Is there a relationship betwee...
متن کاملForced or Inspired: Understanding Consumers’ Cognitive Appraisals and Behavioral Responses towards Online Advertising
Drawing upon the coping theory and the stimulusorganism-response (S-O-R) model, this paper proposes a research model to understand consumers’ behavioral responses toward online ads. We posit that a combination of primary appraisals (perceived gain/loss) and secondary appraisals (perceived control) of ads’ design features influences consumers’ emotional states (positive affect vs. negative affec...
متن کاملConsumers’ attitudes toward advertising by traditional Chinese medicine practitioners
This study investigated consumers’ attitudes toward advertising by traditional Chinese medicine (TCM) practitioners, and how attitudes varied among different demographic groups and user experiences in TCM. A survey using quota sampling was conducted. Altogether 1,039 adults aged 20 or above in Hong Kong filled in an online questionnaire in March 2014. Factor analysis found that attitudes toward...
متن کاملAdvertising and Consumers' Communications
Until recently, brand identities were built by the firms via brand-image advertising. However, the flourishing of consumer communication weakened the grip of firms on their brands. The interaction between advertising and consumer communications and their joint impact on brand identity is the focal point of this paper. We present a model in which consumer preference for functional attributes may...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Verslas: teorija ir praktika
سال: 2013
ISSN: 1648-0627,1822-4202
DOI: 10.3846/btp.2013.31