Synergized Network Asset: A Driver for Indonesia’s Furniture Industries to Elevate Marketing Performance

The main focus of this study is developing synergized network asset as a mediator variable for improving marketing performance. research model was tested using AMOS SEM on 280 local market-oriented furniture makers. output the statistical analysis confirms that two buffer variables, namely relational capability and market dynamic adaptability, sustain However, does not play strong mediation role in increasing slow-growing industry greater need responsive rather than synergistic cooperation. concept asset, which characterized by sustainability collaboration quality, contributes to development business theory one factors relationships.