Symbol Preaching in the Digital Age: From Symbol Recognition to Symbol Interpretation in Facebook Ads

The thesis of this paper is that in the digital age we are moving away from words and concepts characteristic print age, towards use images symbols. I distinguish between objective symbols as mathematics, cultural poetry religion. Students must learn to move recognizing rules language internalizing norms culture, according analogy learning. Ricoeur’s theory interpretation explains passage recognition sciences. This not only cognitive but also implies discovery an experiential dimension, worship. applied findings religious ads on Facebook. By creating new audiences by trial error, number viewers increased 1 K up 100 K. analysis revealed showed little interest informational moralistic ads, favored symbolic presentations Passion, Resurrection, Transfiguration, Eucharist, origin evil, etc. conclusion offers guidelines: need advertise, adapt audiences, get feedback, preach through rather than concepts.