SWOT analysis of recruitment process at Badjoe M26 in improvement of business strategy

This research aim to analyze the recruitment process system for employees at Badjoe M26 Warehouse Store, knowing how is and suitability of applied Store. Types approaches used that Approach Qualitatively analyzed through SWOT analysis. Data collection done Interview shop owner direct, data from results then identified about internal external factors using EFAS (External Strategic Factors Analysis Summary) IFAS (Internal matrices. score weight each factor like strength (Strength) 2.88, Weakness 0.44, Opportunity 2.1 Threat 1.3. The total 3.32 while 3.4. Research show position Store in quadrant I which supports Growth Oriented Strategy. result signify company have a good condition strong opportunity will maximize source power more human quality be capable innovate successful effort undertaken.