SWOT analysis applications: An integrative literature review

A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research over six decades. However, collective understanding of remains vague. This study accessed, analyzed, synthesized the literature, allowing new theoretical perspectives frameworks to emerge. Using an integrative literature review, this reviewed studies historically, providing greater in different sectors approaches studies. Furthermore, it fills knowledge gap planning context indicates meaningful implications managers that could help improve their decisions.