Sustainable Consumption Patterns in Different Settings

The purpose of this study is to identify sustainable consumption patterns Lithuanian consumers based on their behaviour in two settings: at home and work. also attempts describe the segments highlight differences terms consumer engagement into consumption, which present reflects psychological state consumers, determining actual behaviour. sample consisted 498 consumers. A two-step cluster analysis was performed scores three phases: acquisition, use, disposal among clusters were examined according five dimensions engagement, namely, enthusiasm, attention, interaction, absorption, identification. Cluster identified “convenience-based sustainability” “true followers” as well work “environment-independent “followers basic principles”. Clusters each life domain differed significantly consumption. Segments with high level more highly engaged well.