Sustainability of a firm’s market strategy

Can Ecolabels Influence Firms’ Sustainability Strategy and Stakeholder Behavior?

Ecolabels are policies and programs that are designed to signal information to stakeholders about a product’s sustainability attributes and reduce stakeholder uncertainty about the validity of green product claims. However, for ecolabels to be successful at addressing information asymmetries external stakeholders must perceive them as being credible. We assess the prospects of different sorts o...

a paradigm shift away from method-wise teaching to strategy-wise teaching: an investigation of reconstructive strategy versus communicative strategy

چکیده: هدف اصلی این مطالعه ی توصیفی تحقیقی در حقیقت تلاشی پساروش-گرا به منظور رسیدن به نتیجه ای منطقی در انتخاب مناسبترین راهکار آموزشی بر گرفته از چارچوب راهبردی مطرح شده توسط والدمر مارتن بوده که به بهترین شکل سازگار و مناسب با سامانه ی آموزشی ایران باشد. از این رو، دو راهکار آموزشی، راهکار ارتباطی و راهکار بازساختی، برای تحقیق و بررسی انتخاب شدند. صریحاً اینکه، در راستای هدف اصلی این پژوهش، ر...

Corporate Sustainability and the Recession: Firms' Strategy Response in a Financial Crisis

Innovation Culture – Determinant of Firms ́ Sustainability

Changes in global economy require changes in firms. They need to adapt to speed producing faster and creating new products, structures and processes. The purpose of the paper is to explore literature about organizational culture and its impact on innovation. In the paper the method of literature review is used to examine influence of organizational culture on innovation and performance of enter...

Corporate Sustainability as a Business Strategy in SMEs - A Literature Review in the Emerging Market Context

Corporate Sustainability is well practiced and communicated in big corporate houses. Also among SMEs in developed European market socially and environmentally responsible behaviour is to some extent evident. However in case of SMEs in emerging markets of Asia, Africa and Latin America the sustainability practices of the companies are totally unorganised and informal. This paper does a comparati...