Study on Mediating Effects Under Actions of Households’ Online Shopping Influence Factors and Cash-free Payment

Household’s online consumption behaviors are affected by multi-dimensional factors. In this work, upon the financial survey data of Chinese family in 2017, households’online shopping influence factors analyzed empirical form, and mediating effects cash-free payment on households’decision for is measured. According to results therefrom, non-cash has certain effect process that households’characteristic affect shopping. Households cities involving higher level life clothes have a willingness Payment credit positive consumption. Enlarging noncash scale promote network infrastructure villages towns; reducing use cost towns, deeply tap potentials urban areas; promoting can enlarge groups improve their expenditure willingness.