Strategies to Increase Marketplace Customer Loyalty

Customer Loyalty and Supplier Strategies for Quality Competition I: Customer Loyalty

We develop a model of the effect of service quality on customer loyalty. The model is designed to be roughly consistent with empirical findings regarding individual choice under uncertainty and yields closed-form expressions for short and long term measures of loyalty. In a companion paper [9] we use the expressions in operational models that are intended to help suppliers better understand how...

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Linking Customer Loyalty to Growth

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Customer Loyalty

Rewards that undermine customer loyalty? Amotivational approach to loyalty programs

1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...