Strategic planning and organizational flexibility in turbulent environments

,Strategic marketing planning in turbulent environments: The case of Prornocast'

This article illustrates an approach to strategic marketing planning in times of rapid change. The process begins with an extensive situation analysis that pays particular attention to environmental Change coming from political, behavioural, economic, sociological, and technological sources. These environmental forces are looked at from the points of view of the company, the business ecosystem,...

Survival in Competitive and Turbulent Environments: Functions of Organizational Culture

Founded in 1853, Aetna, Inc. is an American diversified health insurance company, providing a range of traditional and consumer‐directed health care insurance products and related services, including medical, pharmaceutical, dental, behavioural health, group life, long‐term care, and disability plans, and medical management capabilities. With revenues of $30.950 billion (2008) and a workforce t...

The Role of Strategic Planning Dimensions on Organizational Productivity

The main purpose of the present study is to investigate the relationship between strategic planning and organizational productivity of Tehran's Municipality One. This research is applied based on purpose and descriptive-survey in nature and method. The population of the study consists of 58 experts in one district of Tehran municipality. In this study, due to the limited population, a questionn...

The Role of Strategic Planning Dimensions on Organizational Productivity

The main purpose of the present study is to investigate the relationship between strategic planning and organizational productivity of Tehran's Municipality One. This research is applied based on purpose and descriptive-survey in nature and method. The population of the study consists of 58 experts in one district of Tehran municipality. In this study, due to the limited population, a questionn...

STRATEGIC OPPORTUNISM: Planning for Tough and Turbulent Times