STRATEGIC MARKETING PLANNING AND PLANNING ALGORITHM

The article analyzes the importance of strategic marketing planning in management companies under conditions a competitive market. Strategic planning, which is considered an important tool, began to be used by as one main assistants decision-making and achieving set goals. Marketing can by-product business plan, makes contribution formation company's business, it provides for forecasting events decision-making. This if prepared according right methodology, allows you see different options actions. administrator builds plan based on best actions with aim increasing attractiveness product. A defined document that will structure all company need take promote its brand solutions, reach target audience attract new sales opportunities. contains strategies should adopted how done. purpose development administrative processes, methods approaches provide viable situation assessing future consequences current decisions terms objectives, facilitate faster more consistent future. Based this, stated process aimed at developing market, aligning organization's goals resources In field marketing, goal work products effort direct them increase profitability. tool must implement action division each strategy, tasks organization into detailed plans. apply proposed effectively, because breaks down tactical operational plans, employee know his role goal. above, argued fundamental goals, especially light profound changes nature reforming strategies, basis entire system key component market success enterprise. Keywords: management.