Strategic analysis of the external environment

The starting point from which we began our research was that many companies around the world could not predict and adapt to new changes taking place in environment (closure due corona virus pandemic, war Ukraine, sanctions against Russia). Through strategic analysis, were able gather information about planned scenarios based on them, quality decisions be made. goal of is out importance as an important phase planning, order avoid or mitigate all threats have arisen external environment. paper will present methods techniques, with management collect data, aim making timely decisions. used for work are: analysis synthesis. results show us if master these techniques one hand other hand, they can largely emergence potential To crisis situations, it necessary every company incorporate within its organization.