Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan)

نویسندگان

چکیده

Organic rice has a good opportunity to be developed because consumers will get health benefits, while producers better profits of the higher selling price. The purpose this research was develop development strategy in organic business at Sumber Makmur Gapoktan which is center for production South Sumatra. This study identified internal and external factors, formulated alternative strategies using SWOT, then continued with hierarchical arrangement AHP. results analysis showed that gapoktan nine strengths, five weaknesses, opportunities threats. Products have been certified become most important subfactor strength; land area decreasing as weakness; wide open market opportunity; presence pest attacks (wereng) threat. priority can implemented an based on AHP analysis, namely collaborating other institutions expand marketing network.

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ژورنال

عنوان ژورنال: Jurnal Agribisnis Indonesia

سال: 2022

ISSN: ['2354-5690', '2579-3594']

DOI: https://doi.org/10.29244/jai.2022.10.2.362-374