Strategi Pengembangan Usaha Minuman Sehat Sari Edamame UD. Putra Lanang 27 dengan Penerapan Metode Swot dan Topsis

Urban communities are increasingly aware of the need for healthy food and adequate intake into body. One source that is practical edamame. Edamame a type soybean has lot protein vitamins. home industries produce edamame extract drinks in Bali UD. Putra Lanang 27. The high level competition one determining factors managing this kind business Bali. aims study are: 1) Analyzing internal external affect Son 27; 2) Formulating alternative development strategies at 3) Choosing priority strategy UD's development. This uses SWOT analysis to determine strategies, TOPSIS method rank strategies. Suggested 27 grow develop market penetration, development, product integration strategy. chosen expand by increasing number resellers, cooperation with supermarkets
 Keywords: Extract damame drink, Business Development Strategy, SWOT,