STRATEGI PEMASARAN KOPI GUNUNG HALU PRODUKSI KOPERASI RIMBA LESTARI BANDUNG JAWA BARAT
نویسندگان
چکیده
The purpose of this research is to find out a suitable marketing strategy in the application Green Human Resource Management order compete for strategy. best Gunung Halu coffee market Tangsi Jaya based on results SWOT analysis, company's position medium category, so right an aggressive Strategies that can be carried are: Fostering culture drinking, expanding networks through distributors and outlets, processing raw materials with technology/environmentally friendly, appearing modern packaging. strategic model expected able reach export foreign countries.
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ژورنال
عنوان ژورنال: Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
سال: 2022
ISSN: ['0853-5248', '2656-3169']
DOI: https://doi.org/10.35137/jei.v23i1.664