Strategi Pemanfaatan Modal Non Ekonomi Dalam Pemenangan Kandidat Pada Pilkada Tahun 2020 Di Kabupaten Pohuwato

This research was motivated by the political phenomenon of 2020 Regional Elections in Pohuwato Regency, which conquered figures with inadequate economic and financial capital. The purpose this study is to understand describe strategy maximizing use non-economic capital as part carried out win regional election arena. data collection method conducted through documentation studies in-depth interviews. Data analysis techniques consist three steps: reduction, presentation, conclusion drawing / verification. results showed that winning figure understanding habitude found among people. So, from reading, it concluded society a plural upholds prevailing customary values. efforts are build emotional closeness traditional stakeholders always keep every action violating applicable second utilization social building trust, friendship, loyalty, well owned networks. principle leadership for all suggests BC will stand above interests factions. developed response condition society. third strategy, symbolic capital, SM his position representative local parliament, support siblings Regents, big family name Mbuinga, quite large famous. Besides, spouse deputy regent candidate female figure, former chairman Regency Parliament, member Gorontalo Provincial she has Regency.